by BlackMountainMedia | Dec 16, 2022 | Sales
As an auto repair shop, you know that your average automotive repair order is a key metric you need to track. If you can boost your average automotive repair order, you’ll be able to generate more revenue and increase your profit. In this article, we will...
by BlackMountainMedia | Oct 23, 2022 | Marketing
If you’re like most auto repair and mechanic shop owners, you know that auto repair shop marketing is essential to the success of your business. But what are the best auto repair shop marketing strategies to focus on? There are a lot of different options out...
by BlackMountainMedia | Aug 2, 2021 | Sales, Training
Wrapping up the service experience. You want to make sure your customers are ecstatic about the service you’ve provided. Previously we’ve talked about the majority of people buying for emotional reasons. They then justify their purchases after with facts. So here we...
by BlackMountainMedia | Aug 2, 2021 | Sales, Training
Communicating what’s wrong with the vehicle Your technician completed the inspection and found something wrong with the vehicle. Now you need to get a hold of your customer to discuss this with them. There’s a couple of ways you can communicate this. You can use an...
by BlackMountainMedia | Aug 1, 2021 | Sales, Training
Let’s talk about price objection Price objection is one of the easiest objections to get around. This is because the customer has already admitted two things. They have agreed the work needs to be done They want you to do it if there was not a price concern Most shops...
by BlackMountainMedia | Aug 1, 2021 | Sales, Training
Here are a few basic rules for getting the best impact on the phone Get the customer’s contact information If you got a quote on something and decided not to buy, would you give them your contact info if they asked? of course not. This is why you ask for the contact...
